mbc

optimax had a 6p premium over standard unleaded

as from today v power has 7p premium, its not cheaper but 1p more expensive

garages have been intructed to increase by 1p when we have put out the V POWER point of sale

Alf_Wales

Just been down to my local Shell they havent yet had the new stuff they will get it deliverd tomorow but they have been told that V-Power is 98.9 ron.

Fantom

I filled up with the new stuff last night. Got it for 99.9p

Steve

James Neill

iTrader: (1)

Got sent this today from Shell in response to a question about whether V-Power was happening

Dear Mr. Neill,

Thank you for your email regarding a new fuel from Shell. My apologies for the delay in getting back to you.

I can confirm that Shell has just launched a new fuel, V-Power, which replaces Optimax. The RON rating of V-Power is 99, and it is available all of the sites where Optimax was previously available, approximately 90% of the Shell network. As well as an increased level of detergent additives to keep your engine clean it contains exactly the same Friction Modification Technology we developed for use by the Ferrari Formula 1 team, to improve the responsiveness of your engine.

If your car previously ran on Optimax, it will need no modification to benefit from Shell V-Power fuel, which will typically be priced between 1 and 2 pence per litre higher than Shell Optimax.

Once again, thank you for your enquiry.

Kind regards,

Richard Priestley
Customer Service Professional

Bob Rawle

Was 3p cheaper in Swindon today (£0.989)

bob

Midlife......

iTrader: (2)

Hi Bob

Just a quick question Are you happy to map cars using V Power ?

Cheers


Shaun


PS my local Shell garage had the forcourt stickers and flags out today !

Ian

iTrader: (10)

is it really worth more money when it is only 0.4 of a ron more??

optimax 98.6
v power 99

??? just seams like a renaming of the optimax to me and a rounding up of the ron

Martin-STI

Shell are just re branding in line with the rest of Europe, just like Marathons were Snickers in Europe and they are here now.

Ian

iTrader: (10)

that was what i was thinking, and we are the suckers for paying more money for something we have been paying less for, but with a different name :-(

warrenm2

inital experiences seem to be that although RON rating is only fractionally increased, burn rate and maybe calorific values seem to be different too, which adds to the experience!