Olympic Branding for 2012
05 June 2007, 03:46 PM
#31
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This kind of thing makes me livid!!
Why are we paying Smallcock, Pretentious and ****.co.uk 400k to produce something I would have expected a primary school student to have produced!!!
The olympics is supposed to be about community and participation, so why weren't the public asked to send in thier ideas for designs? Plenty of talented artists out there who'd have done it for free and produced something a damned sight better!!
Obscene waste of money!! Those responsible should be sacked!!!
Ns04
Why are we paying Smallcock, Pretentious and ****.co.uk 400k to produce something I would have expected a primary school student to have produced!!!
The olympics is supposed to be about community and participation, so why weren't the public asked to send in thier ideas for designs? Plenty of talented artists out there who'd have done it for free and produced something a damned sight better!!
Obscene waste of money!! Those responsible should be sacked!!!
Ns04
05 June 2007, 04:38 PM
#33
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People who think this kind of expenditure is justified are the kind that sit on committes afflicted by 'too much time, not enough brain syndrome'
No wonder the Olympics is costing so much more than originally projected!!
Ns04
05 June 2007, 04:42 PM
#35
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I agree about getting Joe Public designers to send ideas in - many young designers would have loved the chance to contribute and establish a stage for themselves.
The only thing that surprises me is that given the timescale and the potential budget £400k is a bargain basement branding exercise they have gotten exactly what they paid for.
An average branding exercise for a brand of this value would be minimum £1m and anything up to £10m and beyond.
It is very easy to spend £400k on design and production for a project taking a year, especially when it includes film production which this did.
At the end of the day it is a huge ****-up and they know it.
I suspect Wolff Olins must be very concerned now - not that this was rubbish - the knock on effect for the rest of their business.
The only thing that surprises me is that given the timescale and the potential budget £400k is a bargain basement branding exercise they have gotten exactly what they paid for.
An average branding exercise for a brand of this value would be minimum £1m and anything up to £10m and beyond.
It is very easy to spend £400k on design and production for a project taking a year, especially when it includes film production which this did.
At the end of the day it is a huge ****-up and they know it.
I suspect Wolff Olins must be very concerned now - not that this was rubbish - the knock on effect for the rest of their business.
05 June 2007, 05:11 PM
#36
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This represents the olympic committee quite well
http://newsimg.bbc.co.uk/media/image...ul_day_416.jpg
http://newsimg.bbc.co.uk/media/image...ul_day_416.jpg
Is there a new Seb Coe Shooting comptetion?
05 June 2007, 05:31 PM
#37
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what a huge waste of money the whole olympic money pit will be , why didn't the french win it ?? we could have popped over had a gander then come home and left them with the bill !
05 June 2007, 05:41 PM
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05 June 2007, 07:54 PM
#39
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05 June 2007, 08:18 PM
#41
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"Christopher Filmer rang BBC London 94.9FM to say he suffered a seizure while watching the footage on television and his girlfriend also suffered a fit and needed hospital treatment. "
05 June 2007, 09:01 PM
#42
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Oh the new logo is going to be remembered all right, but not for the reasons they hoped - you couldn't make this stuff up!!
Sky News - Footage Removed After Seizure Reports
Sky News - Footage Removed After Seizure Reports
06 June 2007, 09:12 AM
#45
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According to the Daily Mail this morning Seb Coe is refusing to endorse saying he was not involved - seems a bit odd to me - probably just crap writing in The Mail.
Maybe it is a bit like New Coke - leading to the massive relaunch of Classic Coke.
Soon we will have Classic Olympics.
Wolff Olins are looking more embarrassed by the day!
Maybe it is a bit like New Coke - leading to the massive relaunch of Classic Coke.
Soon we will have Classic Olympics.
Wolff Olins are looking more embarrassed by the day!
06 June 2007, 10:28 AM
#46
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PetrolPrices.com have a site on this as well. There a selection of user created logos.
London 2012 Logo, Can you do better?
London 2012 Logo, Can you do better?
06 June 2007, 11:27 AM
#47
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Here are my efforts.... I think they sum up the games nicely 
http://www.dcmediadev.co.uk/logos/olympic_logo_02.jpg
http://www.dcmediadev.co.uk/logos/olympic_logo_01.jpg
http://www.dcmediadev.co.uk/logos/olympic_logo_02.jpg
http://www.dcmediadev.co.uk/logos/olympic_logo_01.jpg
06 June 2007, 04:21 PM
#53
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FPMSL!!
Lol that's class.
Last edited by Iwan; 06 June 2007 at 05:54 PM.
06 June 2007, 04:31 PM
#54
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If any one's interested in what old logs/emblems were like, take a look here..
Olympic Emblem, Olympic Games Emblem, Summer Games Emblem, Paris 1924 Emblem, Los Angeles 1932 Emblem, Berlin 1936 Emblem, London 1948 Emblem, Helsinki 1952 Emblem, Melbourne 1956 Emblem, Rome 1960 Emblem, Tokyo 1964 Emblem, Mexico 1968 Emblem, Munic
Olympic Emblem, Olympic Games Emblem, Summer Games Emblem, Paris 1924 Emblem, Los Angeles 1932 Emblem, Berlin 1936 Emblem, London 1948 Emblem, Helsinki 1952 Emblem, Melbourne 1956 Emblem, Rome 1960 Emblem, Tokyo 1964 Emblem, Mexico 1968 Emblem, Munic
06 June 2007, 04:40 PM
#55
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If any one's interested in what old logs/emblems were like, take a look here..
Olympic Emblem, Olympic Games Emblem, Summer Games Emblem, Paris 1924 Emblem, Los Angeles 1932 Emblem, Berlin 1936 Emblem, London 1948 Emblem, Helsinki 1952 Emblem, Melbourne 1956 Emblem, Rome 1960 Emblem, Tokyo 1964 Emblem, Mexico 1968 Emblem, Munic
Olympic Emblem, Olympic Games Emblem, Summer Games Emblem, Paris 1924 Emblem, Los Angeles 1932 Emblem, Berlin 1936 Emblem, London 1948 Emblem, Helsinki 1952 Emblem, Melbourne 1956 Emblem, Rome 1960 Emblem, Tokyo 1964 Emblem, Mexico 1968 Emblem, Munic
09 June 2007, 04:29 PM
#58
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See post #20 ...
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