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Not really. Atleast with F1, people can advertise their products. F1 also provides tens of thousands of people with employment.
And how many millions in this country would be over the moon if they succeed do you think. Why is the advertising side so important anyway. I imagine a good few jobs will be created with this project as well. We are talking about a real British achievement if they do it, How much is that really worth I wonder? We need something to hang our hats on in this country.