si_5

Burberry versus The Chavs

http://news.bbc.co.uk/1/hi/business/4381140.stm


Any feedback then peeps?

alcazar

iTrader: (2)

Wouldn't be seen dead in it, before, or after

Alcazar

KiwiGTI

I thought they didn't really care, the UK market is tiny comaperd to their North American, Asian and European sales, where they don't have chavs.

the moose

The UK market's small, but the Asian and American market buy it because they think it's cool and English - once it becomes apparent that no English person with an ounce of taste would touch it, the brand will be irreperably damaged. Hence the worry.

alcazar

iTrader: (2)

Oh, they have Chavs in America...they just don't call 'em that

Alcazar

gotmashed

nope burberry's still burberry with or with out the check i did watch that on tv i cant see why anyone would wear any thing chav like even chav's why do they dress that way every one takes the **** have they no shame

MikeCardiff

iTrader: (2)

I mentioned this on a thread about Burberry before - what we all have to remember is :

ITS FEKKING BEIGE TARTAN

If your mum bought you a beige tartan scarf for Xmas, would you honestly wear it ?

GC8

I have a Burberry tie. *sits back and waits to read the ignorant a foolish remarks*


Simon

KiwiGTI

But we're still talking about the poor end of the market, would someone who bought one of the overcoats (black, no pattern) for £1000 really care?

rr_ww

I predicted this collapse in the brands standing back in 2001.

Its like any fashion. Its only good whilst a handful of people have it. As soon as it goes mainstream it looses its inherrent "Street Value"

If everyone had a Genuine Rolex, the brand would be devalued. If everyone had a Rolls Royce Phantom the brand would be unwanted by the Millionaires.

Chavs adopting Burberry as their demonstration of Class have wrecked it. Theres an Irony in there of course.

Though how anyone can consider wearing a Tracksuit all day long when they arent actually excercising makes me LOL