Trout

iTrader: (1)

Are there any marketing gurus on here. I don't understand what the BRANDPOWER adverts are all about. To me it looks like, 'take a really established quality brand and package it in a really cheap advert'!!

Why would BRANDPOWER's endorsement make me more likely to drink Nescafe than a Nescafe ad. At least one of them has a trusted brand.

Oh, well

Moonloops

Brandpower's goal is to provide hard data on products rather than a fluffy feeling etc about how you aspire to buy into certain brands.

Trout

iTrader: (1)

Is it?

I am curious, tell me, what is the hard data provided by BRANDPOWER regarding the Nescafe Cappucino sachets?

Surely it can only provide 'hard data' on products if it is itself a trusted brand - which is absolutely is not. It is not NOP or MORI.

I would also observe that aspirational brands are just that - aspirational. Any reductionist attempt to present the same brand would corrupt the very same aspirational values. A bit like describing a Bentley Continental by it's metallurgic content, number of wheels, doors and mirrors. It would entirely miss the point.

I remain curious.

Chip Sengravy

So where can we find this data?. Will they confirm Gareth Hunt actually shakes every handfull of beans proir to processing, or a jar of gold blend will get you the brown option with the bird next door?

Jaybird-UK

crap concept in my opinion.

Who are the Buchanan Group ? it seems the advert is just as much about plugging them and their brand power as the product they are selling.

Look how they attempt to sell Kit Kats, it laughable!!!

Kit Kat 2 Finger
Nowadays, we’re often faced with the dilemma of choosing a snack for the family, but wanting to treat them too.

And Kit Kat`s are delicious
What makes Kit Kat 2 Finger so tasty? It`s the combination of delicious chocolate and light, crisp wafer.

A great family treat
Kit Kat 2 Finger is a great treat for the whole family, or even a small reward when you`re taking some time out for yourself.

oobster

Get Sky+

Record everything, don't watch anything 'live' as it's broadcast.

Forward through the dumb adverts at 30x

Sorted.

Moonloops

Unlikely - Gareth Hunt is dead

Moonloops

yes that's the point - just an alternative view on brands based on facts and data*








*scientifically and clinically proven that 8 out of 10 scooby owners who expressed a preference preferred scoobies and had reduction in visible flakes from 10 miles away

Trout

iTrader: (1)

Which takes me back to point one - why have an established brand diluted by what is frankly, rubbish.

If it can't add anything then I would suggest it is taking something away.

I hope Buchanan group can go back to Nestle marketing and demonstrate greater brand penetration through this - but I seriously doubt it.

Pedro_79

It's just as pointless as the so-called 'Product of the Year' endorsements...

Practically everything these days seems to be 'Product of the Year'

fivetide

iTrader: (1)

Top thread! i had exactly this debate with the mrs the other day. What a complete waste of money these are. As if i wasn't aware of Nescafe! Duurrrr.

5t.

mad_dr

Agreed - "Product of the year 2007"... How's that then? What if a BETTER product comes out in April or anytime between now and the end of 2007?!

Nimbus

For those who have no idea what you're on about, can you let me know what a "Brandpower advert" is? I have a PVR and skip through the recorded programs adverts in about 3 seconds, so may have missed it..

Trout

iTrader: (1)

Remember those ads year ago for carpet sales places that had a banner at the top and bottom of the screen - you got it.

Now write in really big letters on the banner 'BRANDPOWER' (whatever the f*** that means) and then have a really shoddy product shot in the middle filmed on someones home video camera (there are better uses you know ) with some x-list corporate video presenter saying things like -

"Cappuccino - did you know you can have cappuccino at home. Now you can courtesy of Nescafe - look, cappuccino powder in a sachet. We can tell you it tastes just like you can imagine powdered cappuccino in a sachet might taste like because we are BRANDPOWER!"

Prasius

iTrader: (1)

My girlfriend and myself were also talking about the total crappiness of those ads last weekend.

It didn't get us talking about the product - just that its a crap ad for something else that has a considerably better ad already and just wondered what the point was in it.

I'm a brew snob and *NOTHING* would get me to drink any form of instant "coffee" anyhow.

Trout

iTrader: (1)

...what, not even Kenco

vertew

I caught a couple of 'brandpower' adverts for Nescafe recently and was left thinking ... wtf? I googled 'brandpower' and was pleased to find this scoobynet thread espousing total sense: Brandpower = bollox. What's more scary is that Nestle sanction this on one of their top brands. Weird.

Jaybird-UK

Blandpower

kingofturds

iTrader: (1)

W ankpower, take a half decent product and advertise it in the cheapest tackiest way possible.and make it look bollox

unclebuck

Hi

Quite topical (well in my household anyway)

Did you watch JONATHAN MEADES : ABROAD AGAIN - 'On The Brandwagon' on BBC2 yesterday evening? Deals with exactly these issues...

Jonathan Meades - Abroad Again

druddle

Brandpowers motto is take a **** product, and get some random bird to walk on holding it and focus on her chest while she explains is and they show the VT.

Cant be that bad....

Dave

Trout

iTrader: (1)

I emailed Nestle for a bit of fun. I suggested they did a Google to see how a large number of people thought that their Brandpower ads were completely crock and it was destroying their brand

I look forward to hearing their response - although apparently their is a seven day backlog of emails. Watch this space...zzzzzzzzzz!

OzzyWRX

Excellent thread! Funny to hear that Brandpower have popped up in the UK since I left and heartening to hear that it's being met with suitable disdain. They have BP ads over here in Oz and NZ and I've always wondered what their point was.

Trout

iTrader: (1)

The Australians invented them

vertew

I had an idea that I'd contact brandpower and offer them my frank assessment of their life-sapping adverts. I got as far as the 'contact us page' before I had to have a lie down.

By the way ... have a look at the Welcome to BrandPower.com - please choose a country intro page which features two nice ladies inviting you choose a brandpower country ... UK or US. Both are so iconically UK / US ... reckon they could lose the flags completely and just say 'please click a nice lady'.

Jay m A

iTrader: (2)

I have never seen a brand power advert, are they on during the soaps or something?

Jaybird-UK

Im not sure who they are aiming their marketing at, but I find it hillarious!

Challenging? for who, someone who lives in a cave?
Tescos is full of snacks kids enjoy everyday.....


It certainly keeps me awake at night

Prasius

iTrader: (1)

lmao @ that website...

I've seen archived 1950's adverts that are less stereotypical..