Cadbury's Advert with the gorilla
#4
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Join Date: May 2006
Location: I have ad blocked my rep - so dont waste your time!
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#7
Scooby Regular
not seen it that often didn't realise it had been out that long.
i'll get my coat.......................
i'll get my coat.......................
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#12
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Join Date: Jun 2007
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i seen this advert and i still have no idea how a Gorilla playing the drums whilst listening to Phill Colins can have any link to the increased sales of chocolate!?
am i missing something?
am i missing something?
#13
Scooby Regular
I don't see what all the fuss is about either, it's a guy in a monkey suit, playing the drums (badly).
What am I missing?
What has it got to do with chocolate?
What am I missing?
What has it got to do with chocolate?
Job done by the marketing people
#15
Scooby Regular
So are you saying it has nothing to do with chocolate and that is the whole point?
What did a bald guy slapping people have to do with Tango?
It simply gets people talking about the advert/product and from my limited understanding of marketing......that's what counts
#18
I don't get it either. At least the Tango advert had a link to the product: "the hit of the fruit" and a tagline: "you know when you've been tango'd." The Cadburys ad has neither. Weird.
#19
From the cadbury website:
Well it just seemed like the right thing to do. There’s no clever science behind it - it’s just an effort to make you smile, in exactly the same way Cadbury Dairy Milk does. And that’s what we aim to continue to do; simply make you smile. So if a drumming gorilla’s not enough, wait until you see what else we have up our sleeves.
Well it just seemed like the right thing to do. There’s no clever science behind it - it’s just an effort to make you smile, in exactly the same way Cadbury Dairy Milk does. And that’s what we aim to continue to do; simply make you smile. So if a drumming gorilla’s not enough, wait until you see what else we have up our sleeves.
#20
Scooby Regular
#23
Perhaps they should spend their money improving the excuse they call chocolate rather than spending it on ads selling their vile salmonella bars, Would a guy in a monkey suit playing drums on an ad actually make you go out and buy that crap?
#24
Course its not - it's a real gorilla and he's just a cool dude.
'Spect you think Father Christmas doesn't exist too, don'cha!
#25
Scooby Regular
Originally Posted by Tam
Would a guy in a monkey suit playing drums on an ad actually make you go out and buy that crap?
#27
All the people saying that it doesn't have any link to choclate and they wouldn't go out to buy chocolate just as a result of it are totally missing the point of the advert and this sort of advertising in general.
You are an advertiser's dream! lol
IanF
You are an advertiser's dream! lol
IanF
#29
I don't think I'm missing the point, I just wanted to know if there was a link between the ad and the chocolate that I was missing, simple question really.
If not, then I understand what they are trying to do.
Am I an advertisers dream? I don't think so, if I want to buy something then I will normally do a bit of investigation, read some reviews etc. rather than buying a brand that I've heard of.
As for making me smile, this particular advert I just find a bit weird and horrible in a strange way that I can't describe, so I don't think it has worked on me. (Plus I always buy Lindt if buying chocolate anyway.)
If not, then I understand what they are trying to do.
Am I an advertisers dream? I don't think so, if I want to buy something then I will normally do a bit of investigation, read some reviews etc. rather than buying a brand that I've heard of.
As for making me smile, this particular advert I just find a bit weird and horrible in a strange way that I can't describe, so I don't think it has worked on me. (Plus I always buy Lindt if buying chocolate anyway.)