What's the biggest national car magazine(s) ???
09 January 2011, 07:35 PM
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What's the biggest national car magazine(s) ???
Hi guys
looking for some advice please:
I need to start looking at a magazine advertising campiagn for the new website (www.CarCarGalore.com) to try and get national awareness for it.
Im only really familiar with my usual Jap car mags which aren't going to reach the mass market.
Can anyone let me know what are the biggest mass interest car magazines?
The only ones i can think of that might be worthwhile are What Car and Top Gear ....
Cheers guys
looking for some advice please:
I need to start looking at a magazine advertising campiagn for the new website (www.CarCarGalore.com) to try and get national awareness for it.
Im only really familiar with my usual Jap car mags which aren't going to reach the mass market.
Can anyone let me know what are the biggest mass interest car magazines?
The only ones i can think of that might be worthwhile are What Car and Top Gear ....
Cheers guys
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09 January 2011, 10:40 PM
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Last edited by what would scooby do; 09 January 2011 at 10:42 PM.
09 January 2011, 10:44 PM
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thanks
dont have a massive budget just yet so maybe the monthly will be best to start with.
much appricated
Last edited by JamesyWRX320bhp; 09 January 2011 at 10:45 PM.
09 January 2011, 10:52 PM
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THE TROUBLE YOUR GOING TO HAVE..caps
is your trying to go national and you should start off regional first im not going to travel 300 miles to see a focus
thats my tip and good luck with the site
is your trying to go national and you should start off regional first im not going to travel 300 miles to see a focusthats my tip and good luck with the site
09 January 2011, 10:56 PM
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good point mate - and exactly what we've started with
have gone to all local car dealers to try and establish the stock on there.... as you say people dont want to travel all over the country (maybe for a specialst modified car)
the awareness is our biggest hurdle so just hoping that a national campaign will penetrate more than a local one?
obviously TV would be great, if funds permitted!!
have gone to all local car dealers to try and establish the stock on there.... as you say people dont want to travel all over the country (maybe for a specialst modified car)
the awareness is our biggest hurdle so just hoping that a national campaign will penetrate more than a local one?
obviously TV would be great, if funds permitted!!
10 January 2011, 12:29 PM
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yeah i see your point mate - have also requested quotes from local newspapers too
however just got a great quote back from Car magazine - 198,000 readers per month so thats really interesting me especially
however just got a great quote back from Car magazine - 198,000 readers per month so thats really interesting me especially
10 January 2011, 01:25 PM
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Your target seems to be motoring magazines which is the obvious choice but you then join the myriad of other ads offering the same deal. Had you considered getting away from that and advertising in other mags that won't have 20 pages of car ads but read my people that may want a car but are not petrol-heads and would not automatically go to AutoCar etc. Say Saga magazine with large circulation mostly older readers who may have a few bob to spend getting a second car or one for their kids?
And, with respect, can I say that I think your site must be clearer about vehicle location.
I think also that you need to put in an introduction to your company and why customers should use you. Quality cars, Warranty, after care etc. The usual bulls,hit
Same as that company in Crawley that advertises on TV.
Final point - if I have to ask a question I want to pick up the phone and talk to somebody and not send an e-mail and wait for a reply
dl
And, with respect, can I say that I think your site must be clearer about vehicle location.
I think also that you need to put in an introduction to your company and why customers should use you. Quality cars, Warranty, after care etc. The usual bulls,hit
Same as that company in Crawley that advertises on TV.Final point - if I have to ask a question I want to pick up the phone and talk to somebody and not send an e-mail and wait for a reply
dl
10 January 2011, 04:12 PM
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Your target seems to be motoring magazines which is the obvious choice but you then join the myriad of other ads offering the same deal. Had you considered getting away from that and advertising in other mags that won't have 20 pages of car ads but read my people that may want a car but are not petrol-heads and would not automatically go to AutoCar etc. Say Saga magazine with large circulation mostly older readers who may have a few bob to spend getting a second car or one for their kids?
And, with respect, can I say that I think your site must be clearer about vehicle location.
I think also that you need to put in an introduction to your company and why customers should use you. Quality cars, Warranty, after care etc. The usual bulls,hit Same as that company in Crawley that advertises on TV.
Final point - if I have to ask a question I want to pick up the phone and talk to somebody and not send an e-mail and wait for a reply
dl
And, with respect, can I say that I think your site must be clearer about vehicle location.
I think also that you need to put in an introduction to your company and why customers should use you. Quality cars, Warranty, after care etc. The usual bulls,hit
Same as that company in Crawley that advertises on TV.Final point - if I have to ask a question I want to pick up the phone and talk to somebody and not send an e-mail and wait for a reply
dl
Can i ask what you mean about vehicle location? we do have a distance selector which shows how far each car is away from your house etc. Do you mean it should say something like "west sussex" under the price maybe?
Regards the introduction, we have written all that in the "about us" page - our main aim was to keep it clean, and clutter free, making it really easy to navigate
totally understand your final point, but we are online pretty muxch 24 hours a day - if an email is sent its replied to almost immediately. We are essentially a platform to buy cars on (like autotrader) and our mission is to make that process easy and hassle free.
10 January 2011, 06:33 PM
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Thanks for your advice
Can i ask what you mean about vehicle location? we do have a distance selector which shows how far each car is away from your house etc. Do you mean it should say something like "west sussex" under the price maybe?
Regards the introduction, we have written all that in the "about us" page - our main aim was to keep it clean, and clutter free, making it really easy to navigate
totally understand your final point, but we are online pretty muxch 24 hours a day - if an email is sent its replied to almost immediately. We are essentially a platform to buy cars on (like autotrader) and our mission is to make that process easy and hassle free.
Can i ask what you mean about vehicle location? we do have a distance selector which shows how far each car is away from your house etc. Do you mean it should say something like "west sussex" under the price maybe?
Regards the introduction, we have written all that in the "about us" page - our main aim was to keep it clean, and clutter free, making it really easy to navigate
totally understand your final point, but we are online pretty muxch 24 hours a day - if an email is sent its replied to almost immediately. We are essentially a platform to buy cars on (like autotrader) and our mission is to make that process easy and hassle free.
I also appreciate the phone/e-mail thing. Just a reflection of my own views being a lazy-want-to-get-on-with-it type. I guess the discipline of the e-mail route also cuts out many time wasters
But does it take less staff to tap out an e-mail reply rather than speak on the phone?David
10 January 2011, 09:50 PM
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Fair enough - you've put me in my place really. I didn't go to About Us as it is in the detail at the bottom. The location thing is reached by going to the Advanced Search button and, again. I didn't go there when I first had a look - I just did a search on a couple of vehicle types. But it is a nice clean site as you say and I hope it all goes well
I also appreciate the phone/e-mail thing. Just a reflection of my own views being a lazy-want-to-get-on-with-it type. I guess the discipline of the e-mail route also cuts out many time wasters But does it take less staff to tap out an e-mail reply rather than speak on the phone?
David
I also appreciate the phone/e-mail thing. Just a reflection of my own views being a lazy-want-to-get-on-with-it type. I guess the discipline of the e-mail route also cuts out many time wasters
But does it take less staff to tap out an e-mail reply rather than speak on the phone?David
I sent off an enquiry to the motoring and leisure mag u suggested today so will hope to hear back tomorow.
Car magazine has given a good quote and will def use them plus a couple more
11 January 2011, 02:07 PM
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God, sorry to say this, but what a hideous site layout..! Why waste all the space and have me scrolling through one word brands in the middle of the screen?
Oh, and consistent correct spelling of brands would be good. Ducatti/Ducati and Caviga ??
Oh, and consistent correct spelling of brands would be good. Ducatti/Ducati and Caviga ??
11 January 2011, 10:28 PM
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Blimey your the first to have that view but hey each to their own.
And u dont need to scroll at all, thats why there is the alphabet with quick links along the top which auto scrolls for you
And u dont need to scroll at all, thats why there is the alphabet with quick links along the top which auto scrolls for you
12 January 2011, 10:15 PM
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thanx for all the pm's guys....
have had good quotes back from Car, Top Gear and Auto Express so hoping to be able to negotiate rates to be able to use all 3.
combined readership is around 2 million a month which is ideal..
have had good quotes back from Car, Top Gear and Auto Express so hoping to be able to negotiate rates to be able to use all 3.
combined readership is around 2 million a month which is ideal..
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