So here it is.....
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http://www.dailymail.co.uk/home/mosl...osts-make.html

 

Shock news: things cost less to make than they retail for.... Yawn.

Now add manufacturing, R&D, marketing, salaries, business overheads and profit.

 

It was a joke, you big bag of stiff-seriousness!

 

You missed VAT (probably the biggest single contribution) and iOS costs.

Fecking stupid article.

Next shock - raw materials to make a Porsche only cost £1,000 shocker

 

...and not a very funny one

 

 

It seemed more like apple trolling

 

I saw the post, I chuckled, I thought I'd share it in humor. You lot are a right grunpy bunch.

I'll be sure to up the game for my next attempt of humor.

 

 

Certainly wasn't meant as any form of trolling

 

What does amaze me is the individual prices of the parts.... they seem far cheaper then a say a cupbord considering the technology that goes into them.

 

Humor involves a joke with a punchline, you posted a link to the Daily Fail, which ran a story about nothing. Up your game - 2/10

 

Some people really are humourless!

 

Not a particularly high mark-up when you consider VAT and all the other costs/cuts involved in getting a unit to an end consumer. Prior to reading this article, if you had asked me to guess how much it's raw materials cost to assemble I'd have come in at between £50-75.

 

Don't take it personally, my dig was at the article not you

 

OK, OK. It was a major fail, and i have been torn apart by you lot, now leave me alone



As with everything, the money is in the research and development. materials will be cheap, so will producing the parts, but to get each part to a finished product is where the money is.

 

The cost of the technology design is amortised over millions of units.

A cupboard is priced on raw material of which there is a lot.

A piece of tech is usually relatively low cost in terms of raw materials (except for the blood minerals which are usually in minute quantities), the cost is in the design.

Manufacturing is the replication of design at marginal cost and the marginal cost falls dramatically given the numbers involved.

 

I doubt that isupply a Market Research company, knows exactly what Apple pays for the parts, the actual cost is probably a lot lower.

 

Is that some sort of game? Sounds like something they might do in cider orchards

 

Will it be windows related

 

Well that would certainly get the safety vote!

 

Well I laughed when I saw it
I seem to remember that that breakdown of the 4 had it as a very expensive build, so this is interesting imo.
Still, premium price for a premium product they say

 

I can always count on Snazy to be on my side when it comes to phones

 

People are missing the point here. It's worth whatever people perceive it to be, supply and demand and all that. If people will pay £500, £600, £700 for it then let them - the market sets the price. If Apple genuinely 'overpriced' it then the shelves would be full of these phones and guess what, they're not! I've done various 'sales' courses over the years and the best thing I've learnt (in my industry) is not to try and set a profit of 'cost + X%', but to see what the customer values the item at. In this case it's a lot more than a few percent. Good on Apple for producing a desirable product.

 

But it / they seem crazy price when you can get a quite reasonable 42" telly for less

 

That may be so, but can it make realistic fart noises if you touch the screen, or ask it the weather..... no !

I agree, if people are willing to pay over the odds, sell to the fools. Same as people who pay 6x the face value for tickets. Mugs!

 

 

Give it up Snazy, we were bored of your childish fart noise comments 4 years ago. I thought you'd grown out of it.

 

Supply v. Demand


Simples

 

Give it up Jack, I was bored with your comebacks ages ago, I thought you had grown out of it.

*removes tongue from cheek