Reality more than a game for Subaru wannabes
12 December 2002 | 01:31 PM
#1
Thread Starter
Scooby Regular
Joined: Apr 2002
Posts: 2,896
Likes: 0
From IOL
Reality more than a game for Subaru wannabes
December 12 2002 at 12:15PM
TOKYO - How do you get motor racing fans to buy your company's sports cars? Simple - first have them drive it for 100 hours on a PlayStation game console.
That marketing ploy may seem far-fetched but it appears to be working judging from the popularity of the "Gran Turismo" car-racing game and recent plans by Japanese automakers to sell their mean machines abroad.
Japanese sports cars are well-known around the world - some with excellent track records on European racing circuits - but, to fans' dismay, few of them have been sold outside Japan.
That's slowly changing.
Japanese sports cars are well-known around the world...
The Subaru Impreza, considered one of Japan's best sports cars, began selling in Europe and the US in the past two years after making ats debut there in video game form only.
Two other top Japanese sports cars are set to do the same.
Having marketed the past seven Lancer Evolution models in Japan alone, Mitsubishi Motors has said the sports sedan will debut in the US early in 2003.
Nissan Motor also plans to sell its next Skyline GT-R model in the US and Europe for the first time, though it hasn't said when.
"There's no doubt that Gran Turismo played a huge role in our decision to launch the Lancer Evolution in the US," said Takashi Kiuchi, a product relations official at Mitsubishi.
...but few of them have been sold outside Japan.
"The car wouldn't have attracted as much attention as it has there without the game."
It's no wonder.
Sony Computer Entertainment has sold about 30-million Gran Turismo games since it launched the first version in 1997, mostly in the US and Europe. Both regions have twice as many users as Japan.
"We always knew the game would have a profound effect on the player," said Kazunori Yamauchi, producer of the Gran Turismo series, noting it takes the average player about 100 hours to master the game.
"And it's not just 100 hours of subliminal advertising - they're intense, interactive hours of getting to know the car."
Yamauchi said officials at Fuji Heavy Industries, which makes Subaru cars, have thanked him for bringing so much publicity to the Impreza.
Mitsubishi Motors' Kiuchi says he has heard of Gran Turismo players overseas calling the automaker's local dealerships to ask why the Lancer Evolution wasn't sold in their home markets.
The main reason is the existence of stricter emissions and crash-safety standards in the US and Europe but automakers are carrying out adjustments to get over that hurdle.
Players of the game series are mostly between 18 and 45 - old enough to drive the cars they handle in virtual reality.
"I know plenty of people, including my own staff, who played the game first and then went out to get a licence and a sports car or two," said Yamauchi, who owns five sports cars.
Yamauchi, who heads Polyphony Digital Inc, a unit of Sony Computer Entertainment, said he gets asked all the time by carmakers to feature their machines in the game but never considered charging for advertising.
"We want to make the game the way we see fit and not be tied to the requests you might get from paying advertisers."
With a programme that records dozens of settings unique to each car, such as the engine sound, the game simulates racing so accurately that it was recognised as a training tool for the VW Lupo Cup, a race organised by Germany's VW, he said.
But some die-hard sports-car fans still say nothing compares to driving the real thing - which could explain why some of the game's players show such a keen interest in obtaining the 3-D version.
"I do give credit to the Gran Turismo team for a certain level of reality it reaches," said Radek Berent, a 19-year-old in Australia who has a website dedicated to the Lancer Evolution.
"But you talk about the EVO (Lancer Evolution) as a car with great cornering ability and traction, and in Gran Turismo you are left wondering where exactly it is."
Reality more than a game for Subaru wannabes
December 12 2002 at 12:15PM
TOKYO - How do you get motor racing fans to buy your company's sports cars? Simple - first have them drive it for 100 hours on a PlayStation game console.
That marketing ploy may seem far-fetched but it appears to be working judging from the popularity of the "Gran Turismo" car-racing game and recent plans by Japanese automakers to sell their mean machines abroad.
Japanese sports cars are well-known around the world - some with excellent track records on European racing circuits - but, to fans' dismay, few of them have been sold outside Japan.
That's slowly changing.
Japanese sports cars are well-known around the world...
The Subaru Impreza, considered one of Japan's best sports cars, began selling in Europe and the US in the past two years after making ats debut there in video game form only.
Two other top Japanese sports cars are set to do the same.
Having marketed the past seven Lancer Evolution models in Japan alone, Mitsubishi Motors has said the sports sedan will debut in the US early in 2003.
Nissan Motor also plans to sell its next Skyline GT-R model in the US and Europe for the first time, though it hasn't said when.
"There's no doubt that Gran Turismo played a huge role in our decision to launch the Lancer Evolution in the US," said Takashi Kiuchi, a product relations official at Mitsubishi.
...but few of them have been sold outside Japan.
"The car wouldn't have attracted as much attention as it has there without the game."
It's no wonder.
Sony Computer Entertainment has sold about 30-million Gran Turismo games since it launched the first version in 1997, mostly in the US and Europe. Both regions have twice as many users as Japan.
"We always knew the game would have a profound effect on the player," said Kazunori Yamauchi, producer of the Gran Turismo series, noting it takes the average player about 100 hours to master the game.
"And it's not just 100 hours of subliminal advertising - they're intense, interactive hours of getting to know the car."
Yamauchi said officials at Fuji Heavy Industries, which makes Subaru cars, have thanked him for bringing so much publicity to the Impreza.
Mitsubishi Motors' Kiuchi says he has heard of Gran Turismo players overseas calling the automaker's local dealerships to ask why the Lancer Evolution wasn't sold in their home markets.
The main reason is the existence of stricter emissions and crash-safety standards in the US and Europe but automakers are carrying out adjustments to get over that hurdle.
Players of the game series are mostly between 18 and 45 - old enough to drive the cars they handle in virtual reality.
"I know plenty of people, including my own staff, who played the game first and then went out to get a licence and a sports car or two," said Yamauchi, who owns five sports cars.
Yamauchi, who heads Polyphony Digital Inc, a unit of Sony Computer Entertainment, said he gets asked all the time by carmakers to feature their machines in the game but never considered charging for advertising.
"We want to make the game the way we see fit and not be tied to the requests you might get from paying advertisers."
With a programme that records dozens of settings unique to each car, such as the engine sound, the game simulates racing so accurately that it was recognised as a training tool for the VW Lupo Cup, a race organised by Germany's VW, he said.
But some die-hard sports-car fans still say nothing compares to driving the real thing - which could explain why some of the game's players show such a keen interest in obtaining the 3-D version.
"I do give credit to the Gran Turismo team for a certain level of reality it reaches," said Radek Berent, a 19-year-old in Australia who has a website dedicated to the Lancer Evolution.
"But you talk about the EVO (Lancer Evolution) as a car with great cornering ability and traction, and in Gran Turismo you are left wondering where exactly it is."
Thread
Thread Starter
Forum
Replies
Last Post