Advert during Driven
22 February 2000, 09:27 PM
#1
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Did anybody see the legacy advert during driven ?
It was an infomercial (sorry U.S term)
Fake style review of the legacy.
It s*cked big time.
Looked like it was made for a tenner....
MIP
It was an infomercial (sorry U.S term)
Fake style review of the legacy.
It s*cked big time.
Looked like it was made for a tenner....
MIP
22 February 2000, 09:31 PM
#2
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Hi - just saw the advert (yawn)
...nice shot of the cars carefully caressing the puddle on the road (very challenging)....in a straight line....and the guy caressing the steering wheel..it just looked really strange!
I thought Mr Remington was going to announce he'd bought the company.
Basically, a ****e advert.
cheers
marcus
...nice shot of the cars carefully caressing the puddle on the road (very challenging)....in a straight line....and the guy caressing the steering wheel..it just looked really strange!
I thought Mr Remington was going to announce he'd bought the company.
Basically, a ****e advert.
cheers
marcus
22 February 2000, 09:32 PM
#3
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Oooh, I dunno. Probably a 20 at least. After all, isn't that what Subaru spent on development for the Impreza? 
[Frantic scrabbling for Flame-Proof suit]
Only kidding. You know I am.
[Frantic scrabbling for Flame-Proof suit]
Only kidding. You know I am.
22 February 2000, 10:11 PM
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Agreed. I saw a poster for a Legacy in Holburn tube station today. Had a reference to driven on it. Great I thought, they'll be reviewing it. Turned on and nothing just a dumb infomerical
22 February 2000, 10:13 PM
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I would have sneaked a P1 in there but I am no marketeer 
. Could have used Burnsey to do a bit of sideways in a legacy going through that puddle .
cheers
chrisp
. Could have used Burnsey to do a bit of sideways in a legacy going through that puddle .cheers
chrisp
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22 February 2000, 10:17 PM
#8
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Hey guys.... come on...
I worked in advertising for 10 years - didn't you seen the satir..the humour. the perverbial **** take.!!? .. the fact that they'd bought the whole commercial air space for what - 5 minutes now that's expensive -
So Subaru don't get voted car of the year by Top Gear et al - so what happens they buy their competition.... come on - this is clever stuff.... you have to hand it to them....
... they have a good advertising team ... and most importantly - it got you talking
I worked in advertising for 10 years - didn't you seen the satir..the humour. the perverbial **** take.!!? .. the fact that they'd bought the whole commercial air space for what - 5 minutes now that's expensive -
So Subaru don't get voted car of the year by Top Gear et al - so what happens they buy their competition.... come on - this is clever stuff.... you have to hand it to them....
... they have a good advertising team ... and most importantly - it got you talking
23 February 2000, 09:14 AM
#14
The reason why the Impreza wasn't shown is because they sell themselves. It is the other models that suck big time that they need to get people to think are of a similar vane (sp?) to the Imprezas (as in use the top model to sell the cooking ones...).
The advert was totally uninspirational in my mind and was more cheesey than a lump of Stilton (it made me yearn for Kate Humble, who I have to leave the room for whenever she appears on TG or end up feeling like throwing a brick at the TV)
Mike
that they need to get people to think are of a similar vane (sp?) to the Imprezas (as in use the top model to sell the cooking ones...).The advert was totally uninspirational in my mind and was more cheesey than a lump of Stilton (it made me yearn for Kate Humble, who I have to leave the room for whenever she appears on TG or end up feeling like throwing a brick at the TV
)Mike
23 February 2000, 09:21 AM
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Personally I was very impressed with the body, style and control - of Robin Galloways hair!
If they did blow (dry) a whole tenner on the ad, it's because he's worth it [boom, boom].
[No offence intended.]
If they did blow (dry) a whole tenner on the ad, it's because he's worth it [boom, boom].
[No offence intended.]
23 February 2000, 10:04 AM
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Penni, I'm not sure I agree with you. I was so embarrassed to be watching it in front of my friends, they all asked "don't you have one of those?". It was so cheesy, incredibly fake - Can't they get real reviews of their cars? - , and to be honest moved me a step closer to selling my Impreza and never buying a Subaru again! (Don't worry I dont think that would really happen!) What sort of buyer are they trying to appeal to? Not anyone I know! Personally I think it was a case of negative advertising.
Am I alone or does anyone agree?
Am I alone or does anyone agree?
23 February 2000, 11:16 AM
#17
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Stu, I agree, I was embarrased and only my wife was there !
Today at work I got some stick from a colleague who enjoys teasing me that his Daewoo is better than my Impreza. He thought the advert was naff and he thought the cars featured were Imprezas !
Today at work I got some stick from a colleague who enjoys teasing me that his Daewoo is better than my Impreza. He thought the advert was naff and he thought the cars featured were Imprezas !
23 February 2000, 11:38 AM
#18
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I obviously wasnt paying it enough attention cos I dont remember it being that bad!!
Mike's right - why bother pushing a car which sells itself? More to the point, the ads are not aimed at YOU - and most people wouldnt have a clue what a P1 was....
Mike's right - why bother pushing a car which sells itself? More to the point, the ads are not aimed at YOU - and most people wouldnt have a clue what a P1 was....
23 February 2000, 11:48 AM
#19
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Everyone is entitled to their opinion, life would be boring if we all agreed on the same things... I still maintain it was a clever bit of advertising - in it's intention to be a wind up and **** take...
...after all - it worked didn't it.... look we're still talking about it we remember the product - at the end of the day that's all the advertisers are trying to achieve...
Top of Mind...
P
...after all - it worked didn't it.... look we're still talking about it we remember the product - at the end of the day that's all the advertisers are trying to achieve...
Top of Mind...
P
23 February 2000, 01:23 PM
#20
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mmm, I just love those legacy canal barges...so much better than the Audi A4, the Volvo V70 and the BMW estate (sorry Touring)....didn't see what score it got for spilling a glass of water though....
23 February 2000, 01:24 PM
#21
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How can anyone defend this.
I am ASHAMED to own a Subaru after seeing this drivel. It makes the shopping chanel look like an oscar winner. I have seen better adverts for curry houises in my local cinema.
The last TV ad (JD Power winner) was also dire, as are the ads in car mags.
I am sure the Audi watersking advert is now no longer in the running for an award!
Dave.
I am ASHAMED to own a Subaru after seeing this drivel. It makes the shopping chanel look like an oscar winner. I have seen better adverts for curry houises in my local cinema.
The last TV ad (JD Power winner) was also dire, as are the ads in car mags.
I am sure the Audi watersking advert is now no longer in the running for an award!
Dave.
23 February 2000, 02:56 PM
#23
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Question, if everyone rates Drivel, sorry Driven, so lowly, why have so many of you continued to watch it? I gave up on it when they tested the 22b and failed to get it around the handling course at weathersfield faster than a lardy Audi. They just can't drive.
23 February 2000, 04:17 PM
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Moray,
Well spotted. My own excuse is that for some reason I thought that the Subaru feature was part of the 'Driven', rather than a slightly tedious infomercial.
It was the first time I've seen it, and I can't say that I'll try too hard to tune in again.
Cheers,
Alex
P.S. TG - Bring back William Woolard! LOL
Well spotted. My own excuse is that for some reason I thought that the Subaru feature was part of the 'Driven', rather than a slightly tedious infomercial.
It was the first time I've seen it, and I can't say that I'll try too hard to tune in again.
Cheers,
Alex
P.S. TG - Bring back William Woolard! LOL
24 February 2000, 09:45 AM
#27
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Well, I just downloaded the movie from the Website. I didn't think it was as bad as you guys are making out. Pretty cheesy yes. But to be honest what did you expect? Subaru are not going to sell cars using arty farty stuff like the recent Audi on water advert. They don't have the market penetration to pull it off. However, this was reasonably factual - and probably would stick in the mind.
M
M
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