BP Ultimate - The Official story !!!
10 July 2003, 11:16 AM
#1
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Sir can you swear by the Official Secrets Act.....No well its a 100% confidential
I have just called our Road Termainal Distribution manager and asked what details, if any, were available on "?" Ultimate.
So what I was told that due to certain formulae, marketing purposes etc, that he could not disclose the RON value of this new SUL fuel until the fuel is launched and the advertising campaign is rolled out on the UK forecourts and TV. It is NOT being put out of our terminal which supplies North England and all of Scotland as of yet. But silence on the ingredients so I cannot even offer any hints on RON value until they make it official via the forecourts & TV.
What I have found out its not a total new fuel, but an additive enhanced SUL product.
[Edited by caz1562 - 10/7/2003 11:17:21 AM]
I have just called our Road Termainal Distribution manager and asked what details, if any, were available on "?" Ultimate.
So what I was told that due to certain formulae, marketing purposes etc, that he could not disclose the RON value of this new SUL fuel until the fuel is launched and the advertising campaign is rolled out on the UK forecourts and TV. It is NOT being put out of our terminal which supplies North England and all of Scotland as of yet. But silence on the ingredients so I cannot even offer any hints on RON value until they make it official via the forecourts & TV.
What I have found out its not a total new fuel, but an additive enhanced SUL product.
[Edited by caz1562 - 10/7/2003 11:17:21 AM]
10 September 2003, 10:47 AM
#2
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when will these muppets learn that every performance car driver in the county would buy 100ron fuel and travel extra miles to get it as we now do for optimax
there is a gaping hole in the market these c**ts just dont seem to want to acknowlege it, idiots
morgan
edited to say should be launched as BP sosdn
(same old **** different name)
[Edited by maniac morgan - 10/9/2003 10:50:09 AM]
there is a gaping hole in the market these c**ts just dont seem to want to acknowlege it, idiots
morgan
edited to say should be launched as BP sosdn
(same old **** different name)
[Edited by maniac morgan - 10/9/2003 10:50:09 AM]
10 September 2003, 11:12 AM
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when will these muppets learn that every performance car driver in the county would buy 100ron fuel and travel extra miles to get it as we now do for optimax
When will muppets like you learn that petrol companies don't give a t*ss about "every performance car driver in the country"? They're not the slightest bit interested in marketing to a niche that would probably amount to less than 1% of the UK's driving population. That's why this new fuel is marketed as all things to all men - it's a mass-market product, period.
there is a gaping hole in the market these c**ts just dont seem to want to acknowlege it, idiots
So after all this pant wetting anticipation that was whipped up on SN
- its just Super unleaded, rebranded and likely to be more expensive
[Edited by greasemonkey - 10/9/2003 11:15:04 AM]
10 September 2003, 12:09 PM
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Dear Martin,
Thank you for your email received 08/10/03 regarding BP Ultimate.
BP Ultimate Unleaded is a 97RON minimum performance fuel that is specially formulated to deliver twice the cleaning power of ordinary fuels.
We believe that BP Ultimate is the best fuel on the market. It delivers more performance with less pollution and works for all types of vehicle, sports and performance cars to family saloons, old cars and new cars. Driving with BP Ultimate is like driving a car with a bigger engine - or a newer model. It's like an extra 200cc or a model several years newer. So far as smog-causing Nox is concerned, the reduction in emissions would be like taking 1 million cars off the road if all cars switched to BP Ultimate, which is the same number of vehicles travelling in and out of London every day over a 4 day period.
Yours sincerely,
Freddie Boniface
Customer Care Advisor
BP Oil UK Ltd
0800 402402
There it was gone lol smrt rse
-----Original Message-----
From: martyn.csmith@securevision.co.uk [mailto:martyn.csmith@securevision.co.uk]
Sent: 08 October 2003 12:38
To: Careline
Subject: Products & services - service stations and stores - UK BP service stations or fuel
Remote Address (from Server): 193.237.52.23
Remote Host (from Server): 193.237.52.23
Browser: Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; .NET CLR
1.0.3705)
Last Page Accessed: http://www.bp.com/
E-Mail Address: martyn.csmith@securevision.co.uk
Name: martyn
Address: <empty>
City: london
State/Province: na
Postal Code: <empty>
Country: britain
Inquiry Type: Products & services - service stations and stores
UK BP service stations or fuel
Message:
-----------------------------------------------------------------------
Please can you give me the octane rating and advantages of using BP Ultimate as apposed to shell optimax. Many thanks
[Edited by waggy doo - 10/9/2003 1:05:23 PM]
Thank you for your email received 08/10/03 regarding BP Ultimate.
BP Ultimate Unleaded is a 97RON minimum performance fuel that is specially formulated to deliver twice the cleaning power of ordinary fuels.
We believe that BP Ultimate is the best fuel on the market. It delivers more performance with less pollution and works for all types of vehicle, sports and performance cars to family saloons, old cars and new cars. Driving with BP Ultimate is like driving a car with a bigger engine - or a newer model. It's like an extra 200cc or a model several years newer. So far as smog-causing Nox is concerned, the reduction in emissions would be like taking 1 million cars off the road if all cars switched to BP Ultimate, which is the same number of vehicles travelling in and out of London every day over a 4 day period.
Yours sincerely,
Freddie Boniface
Customer Care Advisor
BP Oil UK Ltd
0800 402402
There it was gone lol smrt rse
-----Original Message-----
From: martyn.csmith@securevision.co.uk [mailto:martyn.csmith@securevision.co.uk]
Sent: 08 October 2003 12:38
To: Careline
Subject: Products & services - service stations and stores - UK BP service stations or fuel
Remote Address (from Server): 193.237.52.23
Remote Host (from Server): 193.237.52.23
Browser: Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; .NET CLR
1.0.3705)
Last Page Accessed: http://www.bp.com/
E-Mail Address: martyn.csmith@securevision.co.uk
Name: martyn
Address: <empty>
City: london
State/Province: na
Postal Code: <empty>
Country: britain
Inquiry Type: Products & services - service stations and stores
UK BP service stations or fuel
Message:
-----------------------------------------------------------------------
Please can you give me the octane rating and advantages of using BP Ultimate as apposed to shell optimax. Many thanks
[Edited by waggy doo - 10/9/2003 1:05:23 PM]
10 September 2003, 12:56 PM
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While I'm here, have to 
at the various people quoting emails from BP, especially when they go so far as to include the following...:
[Edited by greasemonkey - 10/9/2003 12:57:03 PM]
at the various people quoting emails from BP, especially when they go so far as to include the following...:
This E Mail is confidential. It may also be privileged or otherwise protected by legal rules. If you have received it by mistake or are not the addressee please let me know by reply and then delete it from your system. Do not copy, forward or distribute the E Mail or disclose its contents to anyone.
[Edited by greasemonkey - 10/9/2003 12:57:03 PM]
10 September 2003, 01:30 PM
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I got this response from BP, note I asked how it differs from Optimax.
[Edited by DrEvil - 10/9/2003 1:31:52 PM]
Thank you for your email regarding BP Ultimate.
BP Ultimate has an octane number of 97RON minimum, however it’s not all about octane rating. Many cars do not get any advantage at all from increasing the octane number. We have tested high performance cars that are sensitive to octane and we saw no benefit for 98 versus BP Ultimate petrol in these vehicles. We did however find that BP Ultimate was substantially better than standard 95 unleaded. The whole point about BP Ultimate is that it’s available for all cars. So in developing BP Ultimate, our aim has been to produce a fuel that will give benefits in all cars, not just the small percentage of performance vehicles that are sensitive to octane.
BP Ultimate has an octane number of 97RON minimum, however it’s not all about octane rating. Many cars do not get any advantage at all from increasing the octane number. We have tested high performance cars that are sensitive to octane and we saw no benefit for 98 versus BP Ultimate petrol in these vehicles. We did however find that BP Ultimate was substantially better than standard 95 unleaded. The whole point about BP Ultimate is that it’s available for all cars. So in developing BP Ultimate, our aim has been to produce a fuel that will give benefits in all cars, not just the small percentage of performance vehicles that are sensitive to octane.
Yours sincerely,
Freddie Boniface
Customer Care Advisor
BP Oil UK Ltd
0800 402402
Freddie Boniface
Customer Care Advisor
BP Oil UK Ltd
0800 402402
07 October 2003, 09:52 AM
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BP Press Release: BP launches BP Ultimate in the UK
7 October 2003
Internal Content
BP today launches the UK’s leading diesel and unleaded fuels. The performance diesel – the first on the market – and the performance petrol deliver significantly more performance and less pollution than standard grades.
Called BP Ultimate, the fuels were created to meet the specific demands of BP’s customers. They wanted more from their engines and less from their exhausts. They wanted the fuel to work as well on old cars as new, family cars as well as hot hatches. And they wanted a diesel version too.
The resulting formulations are unique to BP. In tests on a wide and representative range of cars on the UK market, they gave both better performance and reduced emissions of greenhouse gases and other environmental pollutants.
“What you get is a fuel that burns better,” says BP’s chief scientist Dr Bernie Bulkin, “so it releases energy more efficiently and you get less pollution.”
Part of this is due to the fact that BP Ultimate has twice the cleaning power of normal grades. This prevents new engines from clogging up with deposits so they perform better. And over time the cleaning power actually reduces the deposits on older vehicle engines to make them more efficient also.
“If you use BP Ultimate it can be like driving a car with a bigger engine or a newer model,” says Graham Sims, BP’s Retail director, “and if you drive a diesel the reduction in noise can be like the difference between a van and a luxury saloon.”
BP Ultimate is available today at 100 BP filling stations and by the end of the week at 400 BP outlets nationally. By January 2004 it will be available throughout the UK.
7 October 2003
Internal Content
BP today launches the UK’s leading diesel and unleaded fuels. The performance diesel – the first on the market – and the performance petrol deliver significantly more performance and less pollution than standard grades.
Called BP Ultimate, the fuels were created to meet the specific demands of BP’s customers. They wanted more from their engines and less from their exhausts. They wanted the fuel to work as well on old cars as new, family cars as well as hot hatches. And they wanted a diesel version too.
The resulting formulations are unique to BP. In tests on a wide and representative range of cars on the UK market, they gave both better performance and reduced emissions of greenhouse gases and other environmental pollutants.
“What you get is a fuel that burns better,” says BP’s chief scientist Dr Bernie Bulkin, “so it releases energy more efficiently and you get less pollution.”
Part of this is due to the fact that BP Ultimate has twice the cleaning power of normal grades. This prevents new engines from clogging up with deposits so they perform better. And over time the cleaning power actually reduces the deposits on older vehicle engines to make them more efficient also.
“If you use BP Ultimate it can be like driving a car with a bigger engine or a newer model,” says Graham Sims, BP’s Retail director, “and if you drive a diesel the reduction in noise can be like the difference between a van and a luxury saloon.”
BP Ultimate is available today at 100 BP filling stations and by the end of the week at 400 BP outlets nationally. By January 2004 it will be available throughout the UK.
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07 October 2003, 10:38 AM
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The BP Ultimate is 98RON (same as Optimax) and not 100RON as stated repeatedly on here?
I've noticed a lot more Optimax ads on TV over the last week too.
I've noticed a lot more Optimax ads on TV over the last week too.
07 October 2003, 10:39 AM
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Found this url not sure how it compares to BP UK standards.
http://www.bp.com.au/products/fuels/...sp?menuid=ed#c
Maddy
http://www.bp.com.au/products/fuels/...sp?menuid=ed#c
Maddy
07 October 2003, 10:39 AM
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BP customer services have said it is 98RON I rang up and made a bogus complaint about the RON of their new fuel. He reassured me it was 98RON.
So now we know, and to be honest who gives a ****?
I think we should put this to bed now.
I can't see why anyone would make the switch from Optimax for anything less than 100RON.
So now we know, and to be honest who gives a ****?
I think we should put this to bed now.
I can't see why anyone would make the switch from Optimax for anything less than 100RON.
07 October 2003, 10:51 AM
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100 RON would have been great,esp for those with JDM cars. But at least it's another source of 98. Previously I had to go play 'hunt the shell station' whereever I went. Now at least I have another source of 98 to go to.
09 October 2003, 10:39 AM
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This came off the BP Ultimate internal website today:
"BP Ultimate Unleaded has a research octane level of 97, which is higher than standard unleaded petrol, which has a research octane level of 95. This, on average, gives increased power in certain vehicles."
Gordo
"BP Ultimate Unleaded has a research octane level of 97, which is higher than standard unleaded petrol, which has a research octane level of 95. This, on average, gives increased power in certain vehicles."
Gordo
09 October 2003, 11:53 AM
#29
Greasy..
I wasn't blaming BP for anything.
Rebranding occurs when a product starts to perform badly.
I just wonder how they think this product will kick start sales long term as I don't know who it appeals to?
Performance car owners are switched on about Optimax and its promoted "superiority" over super.
Joe public will continue buying unleaded from Tesco.
So who's going to switch to the new product?
If the product was 100 RON AND worked out at less then 5 pence per litre (cost of my NF dose) above Optimax prices then I would have switched.
Nick
1997 Forester S/tb
I wasn't blaming BP for anything.
Rebranding occurs when a product starts to perform badly.
I just wonder how they think this product will kick start sales long term as I don't know who it appeals to?
Performance car owners are switched on about Optimax and its promoted "superiority" over super.
Joe public will continue buying unleaded from Tesco.
So who's going to switch to the new product?
If the product was 100 RON AND worked out at less then 5 pence per litre (cost of my NF dose) above Optimax prices then I would have switched.
Nick
1997 Forester S/tb
09 October 2003, 12:02 PM
#30
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BP Ultimate? ultimate waste of time if you ask me
So, after all the hype and usual SN mis-information, it turns out BP are just rebranding their cr@ppy old 97 RON SUL.
Well, I'll leave that well alone thank you very much. It's 2p per litre more expensive than my local Optimax @ Shell. It also makes my Knocklink go all Xmas tree on me The sooner it's out my petrol tank the better.
Optimax maybe just another marketing ploy, but it keeps my engine quite and for me it's worth the expense.
Stefan
So, after all the hype and usual SN mis-information, it turns out BP are just rebranding their cr@ppy old 97 RON SUL.
Well, I'll leave that well alone thank you very much. It's 2p per litre more expensive than my local Optimax @ Shell. It also makes my Knocklink go all Xmas tree on me
The sooner it's out my petrol tank the better.Optimax maybe just another marketing ploy, but it keeps my engine quite and for me it's worth the expense.
Stefan