Subaru Adverts !
30 December 2003, 09:18 PM
#1
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Is it me or as anyone else not seen a televised advert selling a Subaru ?? I always see them for Ford, Vauxhall, Mitsubishi, Toyota, even Jaguar etc etc.... But not Subaru ??
Does anyone agree ? or know why ?
Does anyone agree ? or know why ?
30 December 2003, 09:21 PM
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IMHO:
a) they're only a small player in the UK and can't afford decent ads
b) the cars sell themselves ;-)
c) when they do ads, they're cheesy crap - see (a)!
Steve
a) they're only a small player in the UK and can't afford decent ads
b) the cars sell themselves ;-)
c) when they do ads, they're cheesy crap - see (a)!
Steve
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31 December 2003, 12:44 AM
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No real need because of their WRC participation. Here via WRC, Subaru spend a fortune on TV "advertising". It's covered under their WRC budget expenditure and is probably far more effective than any simple commercials between TV programmes or in broadsheets.
[Edited by MGJohn - 12/31/2003 12:45:34 AM]
[Edited by MGJohn - 12/31/2003 12:46:08 AM]
[Edited by MGJohn - 12/31/2003 12:45:34 AM]
[Edited by MGJohn - 12/31/2003 12:46:08 AM]
31 December 2003, 01:43 AM
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It's really a gay and lesbian thing...
"Long snubbed by advertisers that would have otherwise seized the tennis star at her height of stardom, Martina Navratilova was finally embraced by Subaru of America after the company began courting the lesbian market in 1996."
SUBARU are queer
[Edited by Simon Lau - 12/31/2003 1:44:41 AM]
"Long snubbed by advertisers that would have otherwise seized the tennis star at her height of stardom, Martina Navratilova was finally embraced by Subaru of America after the company began courting the lesbian market in 1996."
SUBARU are queer
[Edited by Simon Lau - 12/31/2003 1:44:41 AM]
31 December 2003, 11:31 AM
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I remember once there was a full advert break between a car program, I think it was 5th gear, purely about the Subaru Impreza!! 
Thats the only one I can remember seeing anyway......
Cheers,
Grant
Thats the only one I can remember seeing anyway......
Cheers,
Grant
31 December 2003, 12:19 PM
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Subaru adverts are common and indeed current on Eurosport. There were recently adverts for the MY03/04 WRX where the guy was driving the car ***** out (and even buzzed a bike on a straight (yeah right 
) and it turned out he was driving it on a kind of rolling road/chassis dyno with a big screen in front of the car. Currently, there are adverts for the new Legacy Outback with a girl standing in the middle of some road in the middle of nowhere (looks like Iceland or similar) wearing a long flowing dress/nighty. It's a crap ad IMHO but hey, I remember it
There was the other one earlier in the year where there was a Legacy Estate/Outback "Ice Dancing" on a frozen lake alongside an Ice Skater.
Presumably, IM don't pay for any of these ads though?
Matt
) and it turned out he was driving it on a kind of rolling road/chassis dyno with a big screen in front of the car. Currently, there are adverts for the new Legacy Outback with a girl standing in the middle of some road in the middle of nowhere (looks like Iceland or similar) wearing a long flowing dress/nighty. It's a crap ad IMHO but hey, I remember it There was the other one earlier in the year where there was a Legacy Estate/Outback "Ice Dancing" on a frozen lake alongside an Ice Skater.
Presumably, IM don't pay for any of these ads though?
Matt
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