HELLO EVERYONE,

I AM CURRENTLY DOING SO RESEARCH ON CARS COUNTRY OF ORIGIN, WHETHER WHEN PURCHASING A CAR OR CONSIDERING TO PURCHASE A CAR WE DO ACTUALLY COUNT ITS COUNTRY OF ORIGIN AS IMPORTANT.

ANY COMENTS WILL BE MUCH APPRICIATED; AT THE SAME TIME I GOT A QUESTIONNAIRE THAT ANYONE WHOS GOT 5 MINUTES COULD DO IT FOR ME. AND THEN JUST POST IT BACK IN MY EMAIL ADDRESS:





carolrey_18@yahoo.co.uk

This academic research is being conducted by a student from Bournemouth University with regard to research being compiled to identify consumers’ behaviour when purchasing a car. Any information you provide will be held in strict confidence, being used only for the purpose of this research and shall not be given to third parties.



For the purpose of this study, Country of Origin refers to the country which you associate a car brand with.



Section A

• Do you drive a car?

Yes No

• Were you involved in the purchase process of your car?

Yes - completely my decision,

Yes - half my decision,

No - someone else decided (If no, please do not proceed)

• When did you purchase your car?

More than one year ago

Two to three years ago

Three to four years ago

More than four years ago

(If your answer is more than four years ago please do not proceed)

• How often do you purchase a new car?

Every Year

Every 2 to 3 years

Every 3 to 4 years

More than 4 years





Section B

• When purchasing a car what factors do you consider more important and less important?

(Please rank in order with 1 being the most important and 6 the least important)



The car’s brand name ____

Price ____

Country of Origin ____

Personal experience with products from the same country of Origin ____

Car styling ____

Technical capability ____

• How would you judge the quality of a car prior to purchase?

(Please rank in order with 1 being the most important and 4 the least important)



Prior experience with Brand ____

Price ____

Country of origin of the Car / Brand ____

Good review ____

• When purchasing a car at what stage of the purchase process would you consider the car’s country of origin to be important for you? (Please tick one)

§ Initial information search (e.g.: when you are looking at car magazines,

talking to friends, and you begin to make a choice)



§ Detailed investigation (e.g.: you seek information from

any likely source, such as the web or car comparison sites)



§ Shopping around (e.g.: visiting showrooms)



§ The car country of origin is not important to me.

• When would you consider a car’s country of origin to have more influence on your purchase decision?

(Pleased tick the one that applies the most)





When I have little or no knowledge about the car brand

When I have some knowledge about the car brand

Country of origin is vital in my purchase decision at every stage

Country of origin has no influence on my purchase

When it is used in advertising (i.e. Thierry Henry in Peugeot ‘’Vavavoom’’ advert)





Section C

• Could you state the country from which the following cars come from?

Skoda ___________________

Nissan ___________________

SMART ___________________

Kia ___________________

• Would you consider purchasing any of the following cars’ brands/manufacturers?

(Please tick all that apply)



Fiat SMART

Ford Nissan

Skoda Kia

• From your answer to question 10, what would your decision for purchase be based upon?

(Please tick the most relevant two)



Well established brand name?

Country of origin of the car/brand?

Previous experience with the brand?

Previous experience of a product with the same country of origin?



Other, please state __________________________________________________ __________________________________________________ __________________________________________________ ____________________

• Would you consider purchasing a car from any of the following countries?

(Please tick all that apply)



Korea USA

Czech Republic Italy

France Japan

• Please state three reasons why you would purchase a car from the countries you selected above.

__________________________________________________ __________________________________________________ __________________________________________________ __________________________________________________ __________________________________________________ __________________________________________________ ________________________________________

• Please state three reasons why you would not purchase a car from the countries you did no select in question 12.

__________________________________________________ __________________________________________________ __________________________________________________ __________________________________________________ __________________________________________________ __________________________________________________ ________________________________________

 

I will do that for you mate.In a bit.OK?

 

Thank you very much