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Shell gearing up for UK launch of V Power

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Old 16 August 2006 | 07:43 PM
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Default Shell gearing up for UK launch of V Power

Don't if there has been official confirmation yet, but its definitely happening.

They are currently buying huge amounts of media for the launch, including sponsoring the coverage of the final races in the F1 championship.

Apparently the new tag line will be 'made to move'.

Sounds like its already in many of the pumps.

Good news for performance car owners.
Old 16 August 2006 | 07:52 PM
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theres nothing about it on shells website? or have i missed something?
Old 16 August 2006 | 07:55 PM
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Yeah yeah - but whats the RON !
Old 16 August 2006 | 07:56 PM
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Why would there be? Official launch date is 24/8/06. That was from the owner of the shell garage in wigmore, kent.
Old 16 August 2006 | 08:00 PM
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I found this on an overseas site, I hope to god it isnt true that the octane isnt gona be that low here too!

<<<<<<<<<<<<<>>>>>>>>>>>>>>>>>>>>>>>>>

What is the octane rating of Shell V-Power?

Octane ratings for premium gasoline vary across the country. The octane level of Shell V-Power is anywhere from 90 to 93 octane, depending on the region. It’s important to point out, however, that octane is not the only factor to consider when choosing a fuel. For example, many cars that don’t require higher octane can benefit from the cleaning power provided by Shell V-Power.
Shell V- Power premium gasoline actively cleans for better performance. It helps clean up deposits on intake valves and fuel injectors left behind by low-detergent gasolines. That’s because Shell V-Power contains more than five times the amount of cleaning agents required by government standards. If these deposits are not removed, some vehicles may experience hesitation during the initial warm-up period.

<<<<<<<<<<<<<<>>>>>>>>>>>>>>>>>
Old 16 August 2006 | 08:01 PM
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All,

I can't post details BUT I have seen proof of v-power today at Shell. I have also seen the design for the new v-power membership card. (It's got 1 rounded corner just like that ugly credit card). Red on top, grey strip on the bottom (rounded corner on bottom right). The membership cards are being produced as we speak and are being sent in the post next week, so I suspect the fuel will be here next week too.

I only know that the RON rating is over 100 but can't confirm 102. It's definatley happening though so that's great!!!

Regards,
Old 16 August 2006 | 08:04 PM
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Thank god for that, any news on pricing of the lovely liquid?!
Old 16 August 2006 | 08:06 PM
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I have also heard strong rumours of 102 ron but I will believe it when I see it.

presumably we will be able to transfer our optimax points????
Old 16 August 2006 | 08:07 PM
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What are optimax points?!
Old 16 August 2006 | 08:13 PM
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So come on then all you mappers out there, how much extra boost can we run?
Old 16 August 2006 | 08:13 PM
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**Hijack**
Edcase - What car do you drive as per your location?
Old 16 August 2006 | 08:15 PM
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Audi RS6 me thinks
Old 16 August 2006 | 08:33 PM
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They've all stopped wearing Optimax t-shirts that they have been for the last few years.

They all now wear simple red t-shirts, v-necks and fleeces.

This must be the world's worst kept secret!

Rannoch
Old 16 August 2006 | 08:33 PM
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Originally Posted by Scooby-doo97
Audi RS6 me thinks
yup

It's gonna love V Power
Old 16 August 2006 | 08:35 PM
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I wonder if they'll be running the 'black stallion running through the surf' TV ads..?

Don't forget, quite a few of us went to shells consumer group Q&A last year about V-Power being launched in the UK..! They said at the time it would be 99ron, but with tesco since having 99 I wonder if that's changed..?
Old 16 August 2006 | 08:45 PM
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Originally Posted by Edcase
yup

It's gonna love V Power
Indeed You're a lucky man!
Old 16 August 2006 | 08:55 PM
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Originally Posted by Criss
What are optimax points?!

http://www.shellpluspoints.com

click here to sign up, I just did
Old 16 August 2006 | 10:00 PM
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pah, no good fo rme, the points thing, i only put in 25 litres a week.
Old 16 August 2006 | 10:33 PM
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Originally Posted by scooter(WRX03 PPP)
All,

I can't post details BUT I have seen proof of v-power today at Shell. I have also seen the design for the new v-power membership card. (It's got 1 rounded corner just like that ugly credit card). Red on top, grey strip on the bottom (rounded corner on bottom right). The membership cards are being produced as we speak and are being sent in the post next week, so I suspect the fuel will be here next week too.

I only know that the RON rating is over 100 but can't confirm 102. It's definatley happening though so that's great!!!

Regards,
so they will send a replacement for my optimax card?
Old 16 August 2006 | 10:38 PM
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Originally Posted by pippyrips
so they will send a replacement for my optimax card?
I would think so. They're trying to be trendy with the new shape of the card. I really don't know why they do this. It looks ugly and costs them more to produce. Strange.... It also says V-Power across the front. I guess they're replacing all existing cards. They are producing a lot of cards as we speak and so I guess these are the replacements. I really doubt these are for new customers.
Old 16 August 2006 | 10:48 PM
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Corrct me If I am wrong would this be a replacement for optimax??
Cheers
Colin
Old 16 August 2006 | 11:08 PM
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V power is 100 ron in Germany
Old 16 August 2006 | 11:12 PM
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It would make business sense to introduce this fuel.
I'm sorry, but BP are taking the p*ss charging £2+ a litre for their super duper fuel.
The car would have to remapped to see any benifits and then run solely on that fuel!
So now if Shell introduce something similar for the same price as Optimax, BP will be saying 'Bye Bye' to the few muppets who actually bought the stuff anyway.
V-Power all the way!
Old 16 August 2006 | 11:20 PM
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I dont think the car will need remapping to experience a significant difference from the new fuel if it is 100 RON or over and you'll already had it mapped on 97/98 or 99RON.

Mines mapped on 98RON and when I put plus 2 RON booster in I do notice that it's pulling harder, especially over 5,500 rpm. It won't just be the RON that's changed anyway - at the least that will mean a safer less likely to det engine, but the calorific value should be upped as well as they won't be marketing this fuel just at those willing to get their timing adjusted to suit !
Old 16 August 2006 | 11:26 PM
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Tell that to BP!
Old 16 August 2006 | 11:40 PM
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What is the ron in Japan? Does anyone know?

If the new Shell fuel is higher, would it be ok to use on the cars that have been imported or come to think of it, any of the Scoobs that have been manufactured!?

I have a UK turbo, will this be mapped for any particular fuel rating or just the standard un-leaded? the car is basically standard.
Old 16 August 2006 | 11:46 PM
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I've just returned from two weeks abroad and today filled up at Shell garage London Road, Nottingham. They have just started reselling Optimax after a two month absence. The RON on the pump has been removed and the cashier said it was the new stuff but didn't know any further details.

So I blasted my scoob, which is a Ecutek re-mapped JDM sti v7, around the back roads and what an improvement in the smooth delivery especially in the higher rev range. My co*klink never blinked a single light even at 7000rpm whereas it would on the old optimax. For the last couple of months I've had to use Ultimate which also made the fairylights flash.

Paid 102.5p today for it. Cheaper than Ultimate.
Old 16 August 2006 | 11:47 PM
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woohoo

i can smell a lot of JDM ecu resets coming on soon
Old 17 August 2006 | 06:51 AM
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The garage in Stockport told me that the price is going to be the same so thumbs up from me.
Old 17 August 2006 | 09:25 AM
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could this push the price of the classic imports up??

with them not needing a remap ASAP ?



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